APR Corp (Ticker: 278470 KS) is a South Korean company operating in the cosmetics and personal care industry, known for integrating technology with beauty products. Founded in 2014, APR has quickly become a leader in the beauty tech market, primarily through its flagship beauty device brand, Medicube AGE-R. This product line, launched in 2021, has achieved global sales of over 1.68 million devices, targeting issues like sagging facial muscles, eyelid wrinkles, and subcutaneous fat. Medicube, which is one of the company's six product brands, captured 32 percent of South Korea's beauty tech market last year. APR's diverse brand portfolio also includes Aprilskin, Forment, Glam.D, and the fashion brand Nerdy, with a significant 36 percent of its 5 million online platform members located internationally. The company's ambition is to expand its market presence globally, focusing on the United States and Southeast Asia, while also planning to enter new markets in Europe, the Middle East, and South America.

APR Corp is expected to list on February 26, with a market capitalization at offer of KRW 1.90 trillion (approximately USD 1.46 billion). The company is offering 379,000 shares at a price of KRW 250,000 per share (USD 191.90), aiming to raise KRW 94.75 billion (approximately USD 72.73 million). The offering is managed by Hana Financial Investment Co Ltd and Shinhan Investment Corp. This IPO will support the company's plans to build new plants, foster R&D, and enhance its capacity for producing home beauty devices, aiming for significant growth in its supply capacity and further technological advancements in its products.