AuGroup (Shenzhen) Cross-border Business Co. Ltd. (Ticker: 2519.HK) is a cross-border e-commerce platform specializing in household products, including furniture and home furnishings. The company will list its H-Shares on November 8, 2024, on the Stock Exchange of Hong Kong (Main Board). AuGroup aims to raise up to HK$470 million (USD 60 million) through this IPO, offering nearly 30 million shares, with approximately 10% allocated for local investors. The share price range has been set between HK$14.56 and HK$15.60. Shares are sold in lots of 300, with an investor admission fee of HK$4,727.20.

Huatai Financial Holdings (Hong Kong) Limited is managing the offering. AuGroup previously faced challenges when it was banned by Amazon in 2021 for posting fake reviews, which impacted its revenue. However, the company has since adjusted its business strategies, reporting a 22% revenue increase in 2023 and a further 17% growth in the first four months of 2024.