Nice One Beauty Digital Marketing Co (Ticker: NICEONE AB) is an e-commerce company in Saudi Arabia specializing in beauty and personal care products. Founded in 2017, the company offers over 28,000 products from 1,200 global and local brands. Nice One’s primary sales channel is its mobile app, which accounted for 95% of its sales in Q1 2024.

The company will list on the Saudi Exchange (Tadawul) on January 8, 2025. The IPO, managed by EFG-Hermes and SNB Capital Co, includes 34.65 million shares, priced at SAR 35 per share, raising SAR 1.21 billion (USD 323.08 million). The offering consists of 15.87% primary shares (5.5 million) and 84.13% secondary shares (29.15 million).

During the retail subscription period, 418,120 investors subscribed at the final offer price, resulting in an oversubscription rate of 7.9 times.